Rethinking How Business Models Actually Work

Most finance courses teach formulas. We're interested in something different—how businesses create value, capture it, and why some models thrive while others collapse. Starting October 2025, we're running a practical program for people who want to understand the mechanics behind sustainable business structures.

Explore Our Program
Financial analysis and business model evaluation workspace

Two Paths, Same Destination

Some students come to us with years in corporate finance wanting to understand why certain business models fail despite perfect numbers. Others are starting businesses and need to grasp revenue mechanics beyond spreadsheets.

Both groups end up in the same place—with a clearer sense of how financial structures actually support (or undermine) business operations.

What Actually Changes

  • You'll stop confusing cash flow with profit (they're shockingly different)
  • Subscription vs. transaction models make more sense when you see the math
  • Pricing strategies start looking less like guesswork
  • Unit economics become a tool you actually use
  • Financial statements tell stories instead of just sitting there

We Focus on Business Model Mechanics

There's this gap in most finance education. You learn accounting principles or investment theory, but nobody really explains how a company's business model shapes every financial decision it makes.

When a SaaS company structures pricing differently than a manufacturing business, it's not arbitrary. The revenue model determines cash needs, which affects hiring, which influences product development. Everything connects.

Our September 2025 intake will spend twelve weeks mapping these connections. You'll analyse real company financials—not sanitised case studies, but actual balance sheets from businesses in different industries. Some thriving, some struggling. We look at what the numbers reveal about their model choices.

By November, most participants can look at a company's financial statements and identify which business model it's running, where the pressure points are, and which levers management might pull. That's surprisingly useful whether you're evaluating investments, running operations, or building something new.

Business model framework analysis session

Four Areas We Dig Into

We've structured the curriculum around the questions that actually matter when you're trying to understand or build sustainable business models.

Revenue model analysis and comparison

Revenue Model Architecture

How companies structure income streams—whether recurring, transactional, or hybrid—and why those choices cascade through every department. We map revenue patterns to operational requirements.

Cost structure evaluation and financial planning

Cost Structure Dynamics

Fixed versus variable costs sound simple until you're managing them. We look at how cost structures limit or enable business model flexibility, especially during growth or contraction phases.

Freja Lindström profile

Freja Lindström

Financial Analyst

Callum Brennan profile

Callum Brennan

Operations Manager

Real Clarity on Financial Mechanics

I'd been working in corporate finance for three years before taking this program in early 2025. Thought I understood business models pretty well. Turns out I knew the vocabulary but not how the pieces actually fit together.

The breakthrough came when we analysed two companies in the same industry with wildly different financial structures. One had amazing margins but terrible cash flow. The other looked less profitable but had incredible unit economics. Seeing how their model choices created those outcomes changed how I evaluate companies now.

Learn About Our Approach